不可否认的是，一切都已经转移到线上——申请、面试、交流、会议，甚至贸易展会。

如果不面对人们，你如何讲述自己的故事？答案是使用 LinkedIn。它是专业人士的终极社交媒体平台，在本指南中，我们将介绍如何设置您的个人资料并让您在 LinkedIn 上脱颖而出。

现在几乎再也没有人亲自申请工作了——纸质申请表已经成为过去。然而，我们过去常常亲自面试，即使是在网上申请——但即使是这种面试也开始逐渐消失。

公司分布非常广泛，人们越来越倾向于聘用最适合这份工作的候选人，而不是某个特定地点的候选人。因此，您的 LinkedIn 个人资料就是您的新电梯推销。

电梯游说只是一种推销自己的方式，如果你在电梯里有三十秒的时间与某人在一起的话。在大多数商学院，这是经过深思熟虑并经过充分排练的东西。

清晰、简洁地讲述你的故事很重要，但使用 LinkedIn 时，你只有三秒钟讲述你的故事，而不是三十秒钟。没错，一般人在社交媒体上会给你三秒钟的时间，然后才会决定是留下还是离开。你最好把它做好。

LinkedIn 是最专业的社交媒体平台。LinkedIn 上 90% 的内容都与专业相关。

除了能够展示您的品牌和您当前的雇主品牌并了解行业新闻之外，您还可以搜索工作。

LinkedIn 已成为新的简历。如果有人在 LinkedIn 上找到您，您希望他们看到什么？在开始在 LinkedIn 上发布内容之前，您需要确保您的个人资料设置正确并且您的内容已准备好在黄金时段发布。请记住，当您开始分享时，算法将开始向人们展示您的内容，因此您需要确保给人留下正确的第一印象。

• Profile Picture: This should be a clear, professional picture of you. I recommend having professional dress, and even more importantly make sure you are looking at the camera, smiling, and have good lighting. A picture taken by a professional is best, but you can use your phone (no selfie) with the timer and some basic photo editing if you need to change the lighting or remove a background. I recommend Lightroom (https://lightroom.adobe.com/) for very simple editing and (www.remove.bg) to remove a background for free.

• Work Experience: Your profile needs to be completely up to date, just like a resume. Make sure you continually update your LinkedIn. The nice thing is that, unlike a resume, a LinkedIn profile does not need to fit on a page so you can be more lenient. You can also share a little more about yourself and things you do outside of work. It also needs to be professional and have no spelling mistakes. I do not recommend writing your profile in third person as you would not write your resume in third person. Additionally, you can upload assets, deliverables, and websites to your work sections. I highly recommend you do that as actions speak louder than words. Showcasing your work is very key.

• Intro: Make sure your intro section gives a quick snapshot of not only what you do but who you are. Pick three things about you professionally/personally that you plan to share and create easy-to-read bullet points that someone could read in three seconds—because that is about how long they will stay on your page. In my introduction. I say what I do, but also a little bit about me and what people can expect to see me posting about.

• About: Your About section should talk about yourself in paragraph form, whereas the intro section is more in snippets. I recommend focusing more on work experience and overall skill set. Mine is a simple and easy-to-read paragraph that gives a synopsis of what I detail in my work experience section.

A year ago I would have told you to avoid anything personal on LinkedIn, but it appears the lines are now blurring. I would tell you to post to your level of comfort, but it’s OK to share personal things, especially if they can be brought into a work post. For example, sharing about how your employer supports you being a working parent. Or how your employer has enabled you to go back to school.

However, I do not recommend posting anything controversial. If you have to think about whether you should post or not, you probably shouldn’t.

LinkedIn is what many people will find first when they look for you, so make it great. Make yourself stand out and make your profile a place that people keep coming back to.

我建议你看看我的[发展数字流畅度课程]（https://www.pluralsight.com/courses/developing-digital-fluency）。它将帮助你了解如何使用数字语言并与客户和内部利益相关者进行成功沟通。